SEO

Local SEO for contractors: showing up on Google when homeowners search for your services.

What Do Local SEO Services for Contractors Actually Include?

TL;DR: Local SEO services for contractors help your business show up when people nearby search for your trade. The work covers your Google Business Profile, […]

October 23, 2026

How AI Is Changing Contractor Marketing: What Owners Should Know

TL;DR: AI is changing contractor marketing in three ways. Homeowners now get AI-written answers at the top of search, fewer of them click through to […]

October 15, 2026

SEO Basics Every Home Service Business Owner Should Understand

TL;DR: SEO for home service businesses mostly comes down to three things Google weighs: relevance, distance, and prominence. Your Google Business Profile, a mobile-friendly website […]

October 05, 2026

Website vs. Facebook Page: Which Do Contractors Actually Need?

TL;DR: A Facebook page is free and good for engagement, but it’s rented land you don’t control, with organic reach now in the low single […]

October 04, 2026

Google Business Profile Tips Every Contractor Should Know

TL;DR: Your Google Business Profile is often the first thing a homeowner sees before your website, and small setup mistakes can keep you out of […]

October 02, 2026

How to Get More Roofing Leads Online Without Paying Per Click

TL;DR: You can build a steady pipeline of roofing leads without bidding on expensive keywords by optimizing your Google Business Profile, building service-area pages, earning […]

October 01, 2026

Local SEO basics for home service businesses

When a homeowner searches "roofer near me" or "AC repair", Google decides which companies show up based on your website, your Google Business Profile, and your reviews. You don't need to become an SEO expert, but knowing the basics helps you avoid wasted money and spot what's holding you back.

Start with SEO basics every home service business owner should understand, then read our Google Business Profile tips and how to get more leads without paying per click. Every site we build includes the technical SEO foundation — schedule a consultation to learn more.